StokerCon 2026

Lauded as the modern way to reach readers, book influencers have seen great success with places like BookTok and Bookstagram, where they frequently drive trends. Some influencers have even been able to become acquiring editors in their own right. But is engaging with an influencer the best choice for an author? What kind of etiquette should be expected between authors and influencers? Further, how can authors protect themselves and spot scams? This panel will include discussions on proper behavior, how to deal with problematic influencers, and best practices to establish healthy professional relationships.