Name: Don’t Forget to Like and Subscribe: How to Work with Horror Influencers
Start: 2026-06-04T15:00:00-0400
End: 2026-06-04T15:50:00-0400

Don’t Forget to Like and Subscribe: How to Work with Horror Influencers

Thursday June 4, 2026 3:00pm - 3:50pm EDT

Westmoreland

Lauded as the modern way to reach readers, book influencers have seen great success with places like BookTok and Bookstagram, where they frequently drive trends. Some influencers have even been able to become acquiring editors in their own right. But is engaging with an influencer the best choice for an author? What kind of etiquette should be expected between authors and influencers? Further, how can authors protect themselves and spot scams? This panel will include discussions on proper behavior, how to deal with problematic influencers, and best practices to establish healthy professional relationships.

Moderators

Emily Hughes

Author, critic, listmaker, Darker Times

Speakers

Agatha Andrews

Lorin Dearing

Michelle Delgado

Hi! I'm Michelle, a horror fan, journalist, and constant reader based on Washington's Olympic Peninsula. For the past decade, I've covered arts and culture for national publications including Smithsonian, Wired, The Atlantic, Vox, LitHub, and Catapult, among others.

But my relationship to writing transformed (for the better) in 2025 when I began covering horror. Over the past year, I've written somewhere in the neighborhood of 90,000 words for my weekly newsletter, Scare Me! From interviews with Nat Cassidy, Neil McRobert, Night Worms' Sadie... Read More →