The rise of trendy terms like “sporror,” “weird girl lit,” “pink horror,” and others have taken over Booktok, Bookstagram, and endcap displays in bookstores. Do these descriptors help sell books? What are the benefits or drawbacks of falling into what is currently trending within horror? Is there a risk of horror becoming too commercial? Join panelists as they discuss marketing language for horror, the pros and cons of writing what’s trending, and more.
Mary Berman is a Philadelphia-based novelist. Her debut, UNTIL DEATH, a horror novel about wedding planning, is coming May 19, 2026 from Little, Brown.
Author of BEULAH and three short fiction collections
Christi Nogle is the author of the Bram Stoker Award® winning and Shirley Jackson Award nominated novel Beulah (Cemetery Gates Media, 2022) and the Bram Stoker Award® nominated short story collection The Best of Our Past, the Worst of Our Future.
Susan Russell is the Editor-in-Chief and founder of Grendel Press, an independent publisher devoted to dark fantasy, horror, and dark romance. Guided by the belief that in the heart of every monster is a truth waiting to be told, she built Grendel Press to champion stories that explore... Read More →
Chelsea Conradt is the USA Today bestselling author of The Farmhouse and The Secret Attic. She writes twisty speculative thrillers and psychological horror. Her short fiction has been featured in The Sunday Morning Transport and the Fractured Reveries anthology. Her stories are packed with both murder and kindness because we can be more than one thing. When not writing stories that make you question what’s real, she is likely watching a baking show or a true-crime documentary. She is nothing if not on brand. Chelsea lives in... Read More →
Saturday June 6, 2026 10:00am - 10:50am EDT Butler
